Alumni - After Allens

Jeremy Loeliger

General Manager
NRL, MelbourneNRL, Melbourne

This interview was conducted in 2015.

Allens alumnus Jeremy Loeliger has turned his love for basketball into a career as the General Manager of the NBL – A role that is just as exciting off the court as it is on. We caught up with Jeremy.

Jeremy LoeligerSince leaving the firm…

I joined Holding Redlich as a Partner of its Corporate and Commercial Group, where I concentrated primarily on private M&A, with a focus on agribusiness and transport. This saw me spending a lot of time working in and around China. I also started the firm’s national sports law practice.

I left Holding Redlich and went to join one of my former clients, who acquired a majority controlling interest of the National Basketball League. I have now been the General Manager of the NBL since 1 July 2015.

Together, we immediately embarked on an ambitious 100-day plan to relaunch the brand and commercially transform the NBL. Having recapitalised the League, we managed to secure a landmark broadcast agreement with Fox Sports that now sees NBL games shown live in prime time, five days a week, across Australia (with Sky Sports broadcasting the equivalent in NZ), with Channel 9 airing games live on Sunday afternoons.

That renewed exposure gave us a new footing to forge partnerships with the top end of the corporate sector and we now enjoy the support of the likes of Telstra, Virgin Australia, Chemist Warehouse and Ladbrokes.

A typical day at work for me is…

completely unpredictable. It will often start with dealing with whatever issues have arisen from the game(s) the night before, then when the air clears, meeting with one of our corporate partners to talk about how we continue to grow our sport, audience and market share together. More often than not, it will also involve watching quite a lot of basketball – whether it be courtside, or highlights, or reviewing an on-court incident.

The beauty of working in sports administration is that often what happens off the court is just as exciting and interesting as what happens on the court. You are always turning your hand to something new and you are never far away from securing that next big deal that will help you take another step in the right direction.

There's a huge amount of travel involved as well – of course to the eight cities that host our current teams, but I’m also spending a lot of time in Brisbane, where we will launch the comeback of the Bullets for the 2016-17 season, and the Philippines and China.

At Allens, I…

wore a basketball jersey underneath my suit every day…

I was a Senior Associate in the Energy & Resources group, working primarily with Ted Hill and Paul Kenny.

The thing that makes me get out of bed and go to work each morning is…

the prospect of being able to build on something that will have an tangible result – being able to sit back and literally watch all the hard work paying off is incredibly rewarding.

The best part of my role is…

meeting new people virtually every day… and almost without exception, they love basketball and so we immediately have something in common. Working with someone with whom you have a common bond makes life that much easier.

The perks are pretty good too. I’m particularly looking forward to the attending the NBA All Star weekend in Toronto in 2016 before rushing home to host our own black-tie MVP and Awards Night.

I am also passionate about…

travel, food and family (such a cliché but it's for good reason).

The best bit of advice given to me was…

figure out what it is that you want to achieve, then work backwards.

At Allens, I worked with/the people I remember most are…

Ted Hill and Paul Kenny – both incredibly talented lawyers who, fortunately for me, had personalities and values that I think were closely aligned with my own.