Data is one of our economy's most valuable assets. It is transforming how organisations operate and how they deliver products and services to consumers. Data is also facilitating the creation of brand new business models where information has itself become the product.
Data-driven business is a campaign developed by our Technology & Data team. It presents a series of perspectives to help organisations leverage the full benefits of their data assets.
Our Benefits over backlash report calls on General Counsel to advocate in two key areas for:
- organisations to invest in and implement sophisticated data governance programs; and
- a major revamp of how organisations create a trust compact with consumers through transparency and consumer control over data.