Allens advises Quantium on its expanded partnership with Woolworths Group

Data Mergers & Acquisitions

Allens has advised world-class data science and advanced analytics firm Quantium on the expansion of its partnership with Woolworths Group.

Under the transaction, Woolworths Group will increase its shareholding in Quantium from 47 per cent to 75 per cent, with Quantium founders and team members retaining 25 per cent of the business.

Quantium will continue to be run by the existing management team led by co-founder and CEO Adam Driussi, and will continue to operate in sectors beyond retail, including FMCG, banking, property, health and more.

A new unit business unit, Q-Retail, will also be established as part of the partnership, combining advanced analytics and retail capabilities from across Quantium and Woolworths Group.

'We congratulate Quantium on the success of its long-term partnership with Woolworths Group over an eight-year period, and the further opportunities presented by this transaction,' said lead Partner Tom Story.

Allens legal team


Tom Story (lead Partner), Gavin Smith (Partner), James Nguyen (Senior Associate), Monique Fraser (Lawyer)