INSIGHT

Allens Accelerate: Customer Contracts: How to seal the deal without compromising your interests

By Gavin Smith
Startups

In brief

The lifecycle of a startup includes many milestones – the first strategy meeting, the first investment round and, at some point, the first customer to take a chance on your product or services.

After spending countless hours perfecting their pitch and wooing customers, some startups are so keen to seal the deal that they either fail to sufficiently document their arrangements or agree to the customer's terms with little-to-no negotiation.

Our guide to customer contracts explains the importance of clearly documenting your customer arrangements, key considerations when preparing and negotiating customer agreements and some practical tips on how to structure and what to include in your customer agreements. Please get in touch if you have any questions.

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