41-50 of 117 results

Using third party brands in video games: issues and opportunities
Insight 11 Dec 2017

One of the emerging battlegrounds for brand owners is video games, particularly with the growth of virtual reality applications. A recent claim made in the US illustrates how having your brand featured in a video game can be a problem - but depending on the circumstances, it could also present a com ...

Ambush marketing: traders beware!
Insight 11 Dec 2017

Everyone knows the famous adage that 'the enemy of my enemy is my friend'. But can the friend of my friend be my enemy? In the context of ambush marketing, the answer can be yes. ...

Reasonable belief or a mere suspicion? Full Court lowers the bar on preliminary discovery applications
Insight 11 Dec 2017

The Full Federal Court has handed down a significant decision on preliminary discovery in a result that will be welcomed by IP owners, as the court has clarified the requirements for a successful preliminary discovery application while emphasising the need for such applications to be met with brevit ...

Room for Improvement? Big Data challenges in Health
Insight 11 Dec 2017

'Big data' is revolutionising approaches in all major industries, including the health sector, but Australia's current privacy framework lacks flexibility, and there is insufficient guidance to support compliance. Associate Nick Li looks at the challenges in improving patient care and research outco ...

Competition news
Insight 22 Nov 2017

In Touch looks at what's been happening in Competition this month and what it means for your business ...

New EU rules raise the bar for data security
Insight 16 Oct 2017

The EU General Data Protection Regulation GDPR which will apply from May 2018 includes enhanced data security requirements and obligations to notify regulators and individuals of data breaches A failure to comply with key provisions may lead to a fine of up to euro20 million or 4 per cent of global ...

How to create a cyber resilient supply chain
Insight 16 Oct 2017

What do the Australian Department of Defence Target Verizon and the Australian Red Cross Blood Service have in common They all suffered massive data breaches linked to a failure in their supply chain These breaches are a good reminder that with so much attention directed at securing your ...