While securing a robust IP portfolio is key, the portfolio is only as effective as the willingness to enforce and successful execution.

A strong anti-counterfeiting culture and program is a critical component of enforcement.

How we can help

Allens has the unique advantage of combining the expertise of our attorneys and our lawyers to provide a powerful platform of skill and experience, second to none, to drive comprehensive anti-counterfeiting protection.

We represent many local and international clients across a variety of industries in relation to their Australian and international anti-counterfeiting programs. We have extensive experience in:

  • Advising on the design and implementation of anti-counterfeiting and anti-piracy strategies and programs;
  • Working with the Australian Border Force and New Zealand Customs regarding the identification and seizure of infringing materials;
  • Coordinating market watch programs and conducting special investigations;
  • Working with State and Federal police forces in relation to criminal enforcement; and
  • Interlocutory and substantive litigation in the Supreme and Federal Courts.


Sony Computer Entertainment Australia

Advised Sony on its national anti-piracy campaign of pursuing infringers of PlayStation games and consoles, comprising over 2000 investigations and 120 cases before the Federal Court.


Record companies

Advised major record companies, including Sony Music Entertainment, on anti-counterfeiting.

Australian Olympic Committee

Provided anti-counterfeiting advice in relation to unlicensed ticket and merchandise vendors in the lead up to the London 2012 Olympics.

Australian Grand Prix Corporation

Coordinated anti-counterfeiting measures during the Australian Formula One Grand Prix and the Australian Motorcycle Grand Prix.

Cricket Australia

Advised on anti-counterfeiting and trade mark enforcement.


Acted for Kraft in relation to counterfeit issues associated with the illegal reproduction of t-shirts.

Jim Beam

Advised on issues associated with the manufacture and sale of counterfeit Jim Beam products.

The Decor Corporation

Advised in relation to counterfeit issues and trade mark enforcement associated with its plastics houseware range in Australia, New Zealand and Asia.

MGA Entertainment

Advised on all counterfeit issues associated with the importation of counterfeit toys, clothing and other MGA Entertainment products.

Samsung Electronics Australia

Acted in Federal Court proceedings against a company that was importing and selling counterfeit printer cartridges.

Hanesbrand Inc

Advised on anti-counterfeiting measures and trade mark enforcement in multiple jurisdictions, including Australia, New Zealand and Fiji.


Acted for Ford in relation to the establishment of a customs procedure in Australia designed to deter the importation of infringing Ford goods.