Allens

Advertising & Marketing

Marketing and advertising are integral to doing business and can mean the difference between success and failure. We recognise the importance of sound advice on systems and strategies.

We regularly assist clients on the full range of trade practices, consumer protection, intellectual property and marketing-related issues, including consumer complaints and claims, direct marketing, advertising clearances, misleading and deceptive conduct, competitions and promotions, talent agreements, sponsorship agreements, production, advertising and media buying agreements, industry regulatory environments (including pharmaceutical and alcohol) and moral rights.

We have the flexibility and experience to translate legal concerns into approved campaigns. We work with clients to achieve marketing objectives while minimising the risk of complaint.

We advise on these issues from a range of different perspectives, including from the viewpoint of advising advertising agencies, promoters of goods and services and competitors to advertised goods and services.

While we try to keep our clients out of courtrooms, there are times when disputes arise. We are experienced in the courts in both attacking and defending campaigns and are geared to drive disputes to cost-effective and commercial resolutions.