Data-driven business

Data is one of our economy's most valuable assets. It is transforming how organisations operate and how they deliver products and services to consumers.

Data is also facilitating the creation of brand new business models where information has itself become the product. Organisations can no longer merely rely on their own generated data. In order to leverage more beneficial outcomes, they now source external data sets to achieve a broad range of commercial outcomes. This is the emerging data liquidity market.

To do this well, organisations need clear data strategies. But using data is complicated, encompassing high psychological and regulatory risk hurdles. Each form of data use case may raise new, challenging questions, and now more than ever, it is vital to maintain consumers' trust about the stewardship of data.

The challenge for organisations is to navigate this uncertain and evolving space where the rules of play are still being defined.


Thinking differently

AI Toolkit: ethical, safe, lawful - a practical guide for AI projects

Clients are increasingly beginning to deploy AI tools and other algorithm based automated decision-making processes into their businesses. This raises a number of practical, legal and ethical challenges. Our AI toolkit helps you address those challenges.

Benefits over backlash - five steps to a fit-for-purpose data strategy

Recent data scandals and the consumer backlash against privacy intrusions call for data strategies built on three pillars: governance, ethical decision making and consumer transparency and control. Legal counsel are uniquely placed to lead data strategy and to provide reasoned advice across multiple business functions. Here’s how.

Data diagnostic

Answer the following questions to receive your data diagnostic.

Working with our clients

Case Study: Data Republic

Data Republic's platform enables organisations to securely exchange data on a trusted and multi-lateral basis, by providing comprehensive legal, governance and licensing workflows for the sharing of data. It is backed by Westpac, NAB Ventures and Qantas, amongst others.

DDB case study 1

Case study: MedicalDirector

MedicalDirector is a market-leading medical software and information provider that processes over 75 million patient consultations every year and equips healthcare providers with the latest technology, data, and content.

DDB case study 3

Case study: Red Marker

Developed the Artemis platform, a Machine Learning and Artificial Intelligence based solution that automatically identifies and analyses digital marketing content for compliance risk.